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ASB and ASI Co-Host International Dinner to Advance Global Expansion Efforts

31 Jul 2024 10:14 AM | Cassondra Franze (Administrator)

American Solutions for Business recently co-hosted an international dinner with industry partner, Advertising Specialty Institute (ASI). This event underscored our commitment to building a global network and brought together industry leaders and partners from around the world.

Guests joined the dinner as they arrived to attend the ASI Show in Chicago, IL. This served as an opportunity to welcome individuals from all over the world, including representatives from leading promotional product industry countries such as Canada, UK, Germany, and Turkey. As we continue expansion, we remain mindful of the industry and our customer base on a global scale.

“When Dana asked me if I’d be interested in co-hosting a dinner with him and the ABS team for all the international promo folks coming to the ASI Chicago Show, I happily accepted,” says Michele Bell, ASI’s Senior Vice President of Content & Global Alliances. “I know what it’s like to travel to overseas promo shows and not know many people, and I’ve always appreciated how warm and generous our global industry colleagues have been to me and members of ASI’s team when we attend their events. Dana’s idea to have this dinner and welcome our promo friends from around the world to show them the gracious hospitality they’ve shown us was a fabulous one.”

We value our partnership with ASI on this event and on shared initiatives to reach global markets. ASB is proud to build relationships with industry leaders from around the world.

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