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PPAI Launches Promotional Products Work! Day Sweepstakes

22 Aug 2023 11:27 AM | Cassondra Franze (Administrator)

In honor of Promotional Products Work! Day on August 24, PPAI is launching a sweepstakes that celebrates the effectiveness and impact of promotional products in driving brand awareness and fostering meaningful connections. 

Beginning August 21, the Promotional Products Work! Day Sweepstakes will give end buyers the opportunity to enter for a chance to win prizes, including the grand prize of a $5,000 voucher towards their next promotional products purchase. Additionally, nine other winners will be selected to receive $500 vouchers each. 

“This sweepstakes aims to highlight the value of promotional products in marketing strategies, while providing participants with the chance to enhance their brand presence and engage with their target audience in a memorable way,” says AJ T. Cole, CAS, manager of the Promotional Products Work! Initiative. “It will be a remarkable opportunity for businesses and individuals to experience firsthand the power of promotional products in driving success.”

What Is Promotional Products Work! Day?

On August 24, PPAI, together with its members and other industry professionals, will actively recognize and promote the value, impact and effectiveness of promotional products – the most memorable form of advertising.

  • More than three quarters (78%) of consumers enjoy receiving free swag from companies and brands they love, and nearly 73% want to receive promo products more often, according to PPAI’s 2023 Consumer Survey.

On Promotional Products Work! Day, industry professionals are encouraged to thank customers, promote the power of branded merchandise and spread awareness of the important role industry professionals play in all aspects of advertising, marketing and business.

In addition to the sweepstakes, here are other ways industry firms can celebrate Promotional Products Work! Day.

What role do distributors play in the Promotional Products Work! Day Sweepstakes?

Below are several ways that distributors can promote the sweepstakes to their buyers and what they should expect to see within the PPW Toolkit on August 21, the official sweepstakes launch date.

  • Email Campaigns

Distributors can send out dedicated email campaigns to their buyers, using the compliant language approved by sweepstakes provider US Sweepstakes & Fulfillment Co.

  • Social Media Promotion

Distributors can utilize their social media platforms to share the approved graphics and language.

  • Blog Promotion

Distributors can create a blog post on their website about what a $5,000 voucher could do for a lucky buyer, linking to the sweepstakes.

  • Personalized Outreach

Distributors can reach out to their key buyers individually via phone, discussing the sweepstakes and expressing the value of participation. Plus, this gives distributors a nice reason to make a cold call ahead of the busy holiday season.

In addition to sharing the approved graphics and language that will be found within the PPW Toolkit, distributors should use the #PPWDAY2023 hashtag and engage with the Promotional Products Work! Initiative’s social media pages for the latest buyer-safe content resources:

Caution: Distributors should only use what is being provided to them when promoting the sweepstakes. These materials have been approved by PPAI’s sweepstakes provider US Sweepstakes & Fulfillment Co. and will be located within the PPW Toolkit.  

How can end users enter the Promotional Products Work! Day Sweepstakes?

Distributors will send invitations to eligible individuals who may enter by clicking the URL link provided in the invitation to visit the sweepstakes website. End users must follow all instructions to complete the online entry form in its entirety, including, but not limited to, providing their name, email address, name of the company they work for and name of the distributor* they consider purchasing their promotional products from. End users must submit the completed form to receive one entry into the sweepstakes. There is no purchase necessary to enter the sweepstakes. The sweepstakes ends on September 30, 2023, and is subject to Official Rules.

*Distributor must be a member of PPAI to qualify as an entry.

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