Toddy Gear has named Viktorya Kooistra its vice president of marketing. Kooistra first joined the Bolingbrook, Illinois-based supplier in 2013, and brings 20 years of marketing communications, branding and product management experience to the new role.

"We are thrilled to welcome Viktorya Kooistra as our vice president of marketing," says Jason Emery, president and CEO of Toddy Gear. "Her unparalleled expertise and proven leadership will be instrumental in shaping our marketing vision and strategy. We have full confidence that her insights and innovative approach will drive Toddy Gear's continued success in the ever-evolving promotional products landscape."

During her time with Toddy Gear, Kooistra’s expertise in marketing communications, creative development, social media, public relations, trade shows, and events has been instrumental in driving brand awareness and boosting sales.

• She has played a pivotal role in shaping Toddy Gears’ brand positioning and spearheading its marketing initiatives.
• She has overseen every aspect of the company's marketing operations.
• Under her guidance, Toddy Gear has achieved growth in lead generation and witnessed substantial engagement across various social media platforms.

Last month, Toddy Gear went through an ownership change, with Emery and his business partner Isaac Delgado acquiring the remaining shares of the supplier from company founder Todd Gabel. The company was also was recently announced as one of Promo’s Greatest Companies To Work For In 2023 by PPAI.