Canadian supplier Stormtech Performance Apparel has announced a strategic partnership with St. Petersburg, Florida-based Hit Promotional Products, promo’s No. 4 leading supplier in this year’s PPAI 100.

Born in British Columbia, Stormtech – ranked the No. 34 supplier in the PPAI 100 – is gearing up for substantial growth in the United States, including the opening of its first U.S. distribution center, located just outside of Dallas.

• This partnership will continue to grow Stormtech’s presence in the U.S., as distributors currently selling Hit products will now have access to Stormtech’s top-selling apparel and bags – all available for decoration through Hit.
• Through its website, Hit is currently offering roughly 50 Stormtech products.

“We’re excited to partner with Hit Promotional Products,” said Blake Annable, CEO of Stormtech, which made it on PPAI’s 2023 Greatest Companies To Work For list. “Their extensive infrastructure and dedication to delivering exceptional service align perfectly with our commitment to providing top-quality products to our customers. This partnership will allow us to enhance our services and deliver our brand to a much larger U.S. audience.” 

While Stormtech will continue to maintain its own customer list and service these U.S. distributors directly, customers now have the option to purchase from Stormtech and ship to Hit’s production facilities for on-demand decoration, kitting, drop-shipping and fulfillment. 

“We’re thrilled to welcome Stormtech Performance Apparel to our growing family of premium brands,” said C.J. Schmidt, president and CEO of Hit. “Stormtech's commitment to quality, sustainability and innovation aligns perfectly with our core values. Their dedication to environmentally sustainable practices makes them a perfect fit as a partner.”

Coming off a very strong 2022, Schmidt told PPAI Magazine in its April’s cover story, that he’s expecting double-digit growth this year.