Polyconcept North America (PCNA) is excited to announce a partnership with Hydro Flask, an award-winning leader in high-performance, insulated stainless steel drinkware and soft good innovations. With the addition of Hydro Flask, PCNA strengthens its industry-leading lineup of over 50 retail brands, just as distributors are gearing up for year-end gift season.
“This is a brand our distributors have been looking for, and we couldn’t be happier to have it for them,” says Liz Haesler, PCNA Chief Merchandising Officer. “We’re committed to offering distributors the best, most diverse assortment of leading retail brands, so Hydro Flask is a perfect fit.”
Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lifestyles with two simple words: Let’s Go! From being a top seller of water bottles in sporting goods and outdoor (according to third-party data) to soft good innovations, Hydro Flask’s delightfully simple designs and go-anywhere durability deliver the perfect temperature when you need it. With its bold, bright colors and high-performing products, Hydro Flask has put more than 50 million reusable water bottles into the hands of consumers to foster a connection to the outdoors through the joyful, healthy, and environmentally conscious lifestyle it represents.
“Partnering with PCNA is a no-brainer,” says Michelle Bertocchi, Hydro Flask Sales Manager, Customization. “As one of the world’s top-selling brands of reusable water bottles, we wanted to partner with one of the world’s top promotional products suppliers. We trust that PCNA will offer an unmatched ability to customize our products and quickly deliver orders to distributors and their customers.”
PCNA is bringing five of the most popular Hydro Flask styles to the promotional products market: three bottles, a coffee mug, and a tumbler. Inventory will arrive in mid-September, but distributors can see the new products and find information about preordering now on PCNA.com.
Haesler adds that Hydro Flask gives distributors an opportunity to capitalize on several key gift trends in the promotional products space: retail brands, premium quality, insulated drinkware, and products for the outdoors.
“The trend in corporate gift-giving has clearly shifted toward well-made, premium-quality products, even at slightly higher price points,” Haesler says. “Choosing these types of gifts – gifts people would buy for themselves – creates a real connection that’s well worth it.”
Hydro Flask will also be part of ProudPath™, the PCNA platform that helps distributors meet their customers’ environmental and social responsibility objectives. Along with reducing single-use plastic water bottles through its #RefillForGood platform, the Hydro Flask giving program, Parks For All, supports nonprofit organizations focused on building, maintaining, restoring, and investing in public green spaces so people everywhere can live healthier, happier, and more fulfilled lives.
“We’ve made a commitment to only partner with retail brands that share our commitment to environmental and social responsibility,” Haesler says. “This is just one more way that Hydro Flask is a perfect fit, and we couldn’t be prouder to partner with them.”