With submissions to the 2023 PPAI Pyramid Awards now officially open, PPB Newslink is sharing the stories of several 2022 winners to highlight their accomplishment and to learn more about what it means to secure a PPAI Pyramid win. Today we’re taking a look at OrderMyGear (PPAI 704581, AS), which asked the committee to take a look at how one of its programs made a difference for good, and it took home a 2022 Silver Pyramid Award in the Marketing Program category as a result.
Based in Dallas, OrderMyGear (OMG) is a sales tool aiming to empower dealers, distributors, decorators, and brands to create custom online pop-up stores to sell branded products and apparel. The company decided to use those tools to react to the economic upheaval of 2020 due to the pandemic. The result was the Community Tee Project (CTP), which provided communication resources, free store building services and project-related logo designs to clients.
Through CTP, distributors, decorators and dealers could identify local businesses, schools, and organizations in need of financial support, select a unisex t-shirt and a single-color logo and create an online pop-up fundraising store, adding messaging on the storefront to communicate the purpose and goal.
“When the OMG team sat down to brainstorm which program to focus on, we knew right away we should focus on our Community Tee Project initiative, which helped raise funds for local businesses and organizations that suffered from the pandemic,” says Lauren Seip, Content Marketing Manager at OMG. “We thought this submission was unique because it allowed us to use our online store platform in a new way by supporting others across the country during an uncertain time.”
Seip also stressed that the PPAI Pyramid Awards application process for OMG was more than simply writing “Community Tee Project” on a form and submitting. The company spent a month compiling all the relevant information and statistics in order to convey what results came out of the project and how exactly the company accomplished them.
“One other piece of advice is to make this a team effort,” advises Seip. “Lean on your team for supporting collateral, statistics, or any other details that can help support your application.”