Jack Nadel International, headquartered in Los Angeles and with offices around the world, has rebranded as, simply, Nadel .

The Reasoning: The distributor points to its evolution from a promotional marketing company to a complete, in-house agency of talent and brand promotion for the name change and rebranding.

What They’re Saying: “The world is changing and we’re positioned not only to stay ahead but truly bend the industry into what is has always needed to become,” says Debbie Abergel, Nadel’s chief strategy officer . “Our elevated brand, new headquarters and positioning is just the beginning of our vision.”

• Since its founding in 1953, along with branded merchandise, Nadel has expanded into custom product development, digital storefronts, fulfillment, global distribution and more.
• Its client roster includes household names such as Meta, Netflix and Tesla.
• The company’s rebranding includes a redesigned website and refreshed social media branding.

How It Came Together: Nadel partnered with Ludlow Kingsley, a boutique branding agency also based in Los Angeles, for this project. The company says that it sought to balance its industry position with a refined and re-energized look to stand out in an increasingly competitive field.

“The space of branded merchandise stands at a crossroads; our eyes are focused on a future that meets our internal beliefs and pushes past boundaries. ‘Made with Nadel’ never held more promise than it does at this moment,” Abergel says.