American Solutions for Business recently hosted its first-ever Accelerate event in Minneapolis, MN on May 10-12. This format included 27 supplier partners hosting suite-style meetings with a targeted group of 60 qualifying ASB sales associates. This allowed for personalized conversations surrounding product, trends and how to best service end-user customers.
“Early feedback indicates a positive experience for all involved,” expressed Dana Zezzo, ASB’s VP of Marketing, Vendor Relations & Events. “After relying heavily on virtual resources the last couple years, it’s so exciting to see valuable in-person engagement between ASB salespeople and our supplier partners.”Attendees were invited to an exclusive facility tour at personal-care product supplier, Mixie (HPG) and tasting experience at the hotel featuring Maple Ridge Farms. The event also included organized socials where attendees could network and relax after a day of education. ASB also hosted charity efforts to support non-profit organization, Reading4Research, in which attendees participated a in supplier-supported raffle.