Last week at its booth on The PPAI Expo show floor, supplier Sweda celebrated another banner year of support for the Wounded Warrior Project (WWP) with a $115,000 donation. On January 11, Sweda Senior Vice President of Sales and Marketing Kellie Claudio presented Julie Soares, warrior support/corporate partnerships/ resource development manager for the WWP, and Dan Nevins, Basecamp® and WWP Brand Ambassador, with the donation surrounded by Sweda and Snugz USA team members, distributors and friends. To date, Sweda has donated more than $285,000 in money and product to support the WWP, helping over 1 million veterans reclaim their lives and bring independence back to the nation’s most severely wounded.
Nevins, an Iraq war veteran and double amputee, conducts retreats all over the country for veterans and their families. A nationally recognized yoga master and motivational speaker, Nevins shares his practice with warriors giving them a safe space to heal mentally and spiritually. He is also the official brand ambassador for Basecamp, a Sweda adventure brand featuring products like backpacks, bear-tested coolers, drinkware, multi-tools, weatherproof Bluetooth speakers, hammocks and tents.
Wounded Warrior Project is a charity and veterans service organization that offers a variety of programs, services and events for wounded veterans of the military actions following September 11, 2001. It operates as a nonprofit 501 organization.
Earlier this month, it was announced that Sweda had been acquired by West Jordan, Utah-based supplier SnugZ USA (PPAI 112982, S11). SnugZ USA President and CEO Brandon Mackay, MAS, will serve as CEO of the combined company while Jim Hagan will stay on as president of Sweda. Business is expected to be “as usual” for both companies.