First announced Friday in a PPB Newslink Breaking News alert, Daron Hines has been named president of Overland Park, Kansas-based distributor Staples Promotional Products (PPAI 108945, D15), a subsidiary of office retail company Staples, Inc. Hines is an executive with more than 20 years of experience with numerous well-known brands, including General Mills, the J.M. Smucker Company and most recently, Morton Salt.
In a statement announcing his appointment, Hines said, “I couldn’t be more excited to join Staples Promotional Products (SPP). SPP is an industry leader with an incredibly innovative team and an unparalleled global supplier network. I look forward to working alongside the team to build upon SPP’s successful track record of creating meaningful brand experiences for employees, consumers and stakeholders.”
At Staples, Hines is a member of Staples’ executive leadership team, reporting directly to its CEO. With a focus on the general management and profit-and-loss responsibilities of the promotional products business, he will work with customers and suppliers to develop brand experiences for employees, consumers and stakeholders.
Hines’ background includes roles in general management, commercial strategy development, brand building, innovation, trade marketing, direct account and customer relationship management, category management, retail operations and organization structure design. Prior to joining Staples in December 2021, he served as vice president, consumer and industrial, Americas, at Morton Salt. There, Hines led the sales and marketing teams supporting the company’s Morton, Windsor and Lobos brands and applications in North and South America. Earlier, at J.M. Smucker, he was the vice president of sales, channels, and the vice president of trade marketing.